Artificial intelligence in marketing: when tech converges with tradition

Artificial intelligence in marketing is part of a long list of traditional departments being shaken up by technology, in this case, AI. Technology is not only disrupting entire industries, but it is also changing the dynamics of departments. Think about how radical the change has been in advertising and marketing, portrayed in the 1960s by the hit TV show, Mad Men, compared to today, for example. The landscape has shifted from the physical to the digital and marketing, like many other disciplines, has had to adapt to this shift; reaching customers via different platforms with different means. The message has also changed and in today's world, personalisation is king.