SAP BrandVoice: Can Artificial Intelligence Take The Guesswork Out Of The Customer Journey?

Artificial intelligence (AI) is shedding light on one of the most examined yet least understood experiences of modern life: the customer journey. From shopping malls and sports arenas, to train stations and city streets, C2RO is an AI-powered video analytics platform that captures anonymized data about people's movement so organizations can improve the customer experience. "We analyze human behaviour in physical spaces, and transfer it into actionable data," said Tim Heaney, vice president of sales at C2RO. "With a fact-based understanding of the amount of people coming into a space, how they move through it with whom, where they linger, and what they touch and eventually purchase, organizations can manage physical environments more efficiently to improve the customer experience and business results." A transportation organization used data from C2RO to improve subway train and bus terminal planning. "Based on the number of people boarding and leaving trains at certain times and days, as well as which direction they're headed at terminals, transportation managers could alleviate traffic crunches," said Heaney.