CDP vs DMC: How to Choose the Right Data Platform for You

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Customer data platforms (CDPs) and data management platforms (DMPs) are regularly confused. The mix-up stems from the fact that marketers use both CDPs and DMPs to collect data and to create audiences. A customer data platform allows you to collect data from relevant touchpoints where customers interact with your business. A CDP will organize this data and relay it to your other martech tools. Armed with such data, you can better target your audience with messages honed in line with your brand communication strategy.

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