Council Post: Digital Without Data Leads To Blindness

The Covid-19 pandemic brought about rapid change that demonstrated the range of human resilience and propelled digitization forward at unprecedented rates. According to a McKinsey Global Survey of executives, in only months, the digitization of customer and supply-chain interactions at companies accelerated by up to four years, while digitally enabled products accelerated by seven years. But digitization itself is not a new concept. Historically, digitization was primarily motivated by replacing manual tasks with robotic automation, but that wasn't the result. Instead, digitization elevated the value of work performed.