Artificial intelligence in action: 5 brands brilliantly executing AI - ClickZ

You've heard all the forecasts: Robots are going to take away our jobs (possibly even within five years, according to new PricewaterhouseCoopers research) as artificial intelligence turns the world on its head. Earlier this year, The Economist surveyed 200 executives and found that 75% of them plan to implement AI in their businesses within the next three years. Google and Microsoft have also both announced shifts from mobile-first to AI-first this year and the skillset of Amazon's Alexa has tripled over two quarters. AI will obviously play a huge role in the future, but one thing the technology offers marketers today is a way to offer superior customer experiences. Looking beyond the tech giants, here are five consumer brands utilizing AI in innovative and interesting ways.