This Seattle Startup Uses AI And Machine Learning To Personalize Customer Experience, Marketing

With all the tools and channels available to help brands reach customers, it still seems like most brands out there are floundering in their efforts do so effectively. This is obvious to any customer who has purchased a product and then had ads for that already-purchased product follow them around the Web. Or has received identical copies of a promotional email at their work email address, personal email address, and former email address that forwards to that current account. Or any credit card owner who's been urged to apply for a credit card they already have, every time they visit an eCommerce site. It's a bit of a mess out there, with men being shown women's products; teens being marketed bespoke business attire; and on and on and on.