Writing for Search Engines: Optimize for Robots or People?

Google processes more than 8.5 billion searches every day. That's more than 100,000 searches per second, thousands of which could lead a user to a purchase. It's no wonder, then, that 60% of marketers list SEO as their number one inbound marketing priority. But generating organic traffic comes with challenges. Google has hundreds of billions of webpages in its index, competing for the top spots on search result pages.