TF-IDF: Can It Really Help Your SEO?

Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn't worth any effort. The truth usually lies somewhere in the middle. This post will explore why you shouldn't expect TF-IDF to substitute a comprehensive optimization strategy and what the true benefits are of using it for SEO.