Tech forward: How Fedex and Amazon use A.I. to deliver your holiday packages

The program optimizes three main areas of shipping logistics with the benefits of A.I.: use insights to make the FedEx network operate more efficiently; give customers more visibility and control over their supply chains; and solve e-commerce-related challenges. It's a big undertaking but one that Sriram Krishnasamy, chief executive officer of FedEx Dataworks, says is the direction that logistics companies lean today: using data-driven, digital insights to inform decision-making and increase transparency. In the first six months, the team launched a predictive insights-based sensor data for added visibility for packages, which he says had an immediate impact on vaccine distribution. At the time of publishing, the team has rolled out more than 40 additional solutions currently being used by FedEx and its partners. "For most companies, the data generated across every aspect of the supply chain is something that they are simply trying to'manage' rather than cultivate," says Krishnasamy.