How companies use sentiment analysis to both ensure strong brand management

"Sentiment" is a rather intriguing concept. It can mean attitude, feeling, bias, view, thought, and even something as deeply felt as emotion. Sentiment analysis that utilizes AI and machine learning has become a powerful tool for companies to understand how their customers and/or potential customers feel about their company. It can also be used for competitive analysis to take the temperature of a rival's products or services. "When you can't convince them with intellect, persuade them with sentiment," is author Amit Kalantri's recommendation.