Communication software platform maker Arena – a provider of a Slack-like chat or bot conversation column to the right side of your screen when you're on an ecommerce site – is endeavoring to bring more human understanding to online marketing and sales. That, in turn, works to establish better rapport with potential customers for ecommerce businesses. The San Francisco-based startup's group chat and messaging application framework for B2C enterprises, having earned the attention of investors, yesterday announced a $13.6 million Series A round led by CRV with Craft Ventures, Artisanal Ventures and Vela Partners also participating. A key marketing trend in 2022 is for consumer companies to find ways to move beyond social media and third-party cookies as a way of gaining better direct insights into their users and customers. Five-year-old Arena recognized this early and built a SaaS platform to replace the need for third-party referrals and social networks, CEO and founder Paolo Martins told VentureBeat.
Apr-2-2022, 01:32:13 GMT