The Soup Has a Familiar Face: How Artificial Intelligence Is Changing Kroger, Walgreens And Others

If you think that freezer door just gave you a second look, you might be right. In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers within their stores. From cooler doors that recognize a face to dressing room mirrors that can dim the lights, retailers are investing in artificial intelligence (AI) for one key purpose: to accurately anticipate customer behavior at scale. This was a theme recently of the National Retail Federation's Big Show in New York. Specifically, retailers are using AI, facial recognition and other advanced technologies for their physical tracking capabilities, to make better sense of the factors that influence shopper purchase decisions in real time.