Meet Alice, The Siri For Female Entrepreneurs

Robin Bylenga, 52, the founder and owner of Pedal Chic in Greenville, S.C., is the epitome of a smart, successful female entrepreneur. Before opening her women's cycling and athletic boutique in 2010, she worked for a bike shop to understand prospective customers. She invested $500 for a tiny inventory of women's biking apparel that she spun into $1,500 in sales at an area bike race. Bylenga also asked the Clemson Regional Small Business Development Center for advice, connected with a retired retail exec through the U.S. Small Business Administration's SCORE program and tapped her own network to find mentors. "I've had to push through at every stage, and there have been setbacks, but the demand is there and growing," says Bylenga, whose shop is profitable today.