Marketing in the moment: Engaging with modern consumers - ClickZ

Pushing more ads is not the answer; marketers need to get smarter about their approach to deliver personalized experiences at scale. The right AI technology can make the difference, but what should marketers be looking for in solutions aimed to optimize customer experience? Content produced in association with [24]7.ai With an increasing percentage of the global population online and mobile devices bringing connectivity to evermore contexts, marketers have ample opportunity to reach their target audience. Moreover, the data created by consumers can be captured and processed to fuel sophisticated targeting technologies, creating the possibility of tailoring our message to each individual.