Why You Need to Use AI in Email Marketing Now

As more and more software passes the Turing test -- ensuring indistinguishability from humans versus robots -- artificial intelligence (AI) will become more and more integrated into our lives (and our email). Though still in the early stages of growth, the amount of AI that will be woven into marketing campaigns in the years to come will be truly astonishing. One of the biggest advantages to using automation and artificial intelligence in email marketing is that it enables developers (and marketers) to dedicate resources to creative elements and efficient messaging for each segmented vertical within a campaign. Each year, personalization tops lists as a pain point for marketers and developers alike, most often because of the amount of data needed to make an informed decision, coupled with development and testing time for the most accurate readability and deliverability. As AI technology expands to become more and more like a human brain, developers can be confident in the speed and accuracy of allowing a machine to fine-tune campaign lists and personalize the content to nearly each and every person within that list.