Amazon is now using horoscopes to target Prime users with personalized products based on star sign

Amazon thinks it knows what may be in the stars for its Prime subscribers. The e-commerce giant has set its sights on disrupting the astrology industry by launching horoscopes exclusively for members of its $119-per-year Prime subscription service, according to Fast Company. However, don't expect to gain any expert insight into whether or not your lover may be waiting in the wings or if you're about to strike it rich. Instead, the horoscopes are a thinly-veiled marketing scheme meant to push Prime subscribers to the latest and greatest products on Amazon. The service is available through Prime Insider, Amazon's newsletter for Prime members that gives information about deals and recommendations, as well as how-to guides.