A guide to artificial intelligence and machine learning


According to Gartner, AI applies advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decision-making, and take action. In essence, the concept of AI centres on enabling computer systems to think and act in a more'human' way, by learning from and responding to the vast amounts of information they're able to use. AI is already transforming our everyday lives. From the AI features on our smartphones such as built-in smart assistants, to the AI-curated content and recommendations on our social media feeds and streaming services. As the name suggests, machine learning is based on the idea that systems can learn from data to automate and improve how things are done – by using advanced algorithms (a set of rules or instructions) to analyse data, identify patterns and make decisions and recommendations based on what they find.

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