From SEO To GEO: What GPT Marketers Need to Know

If you are 25 or younger, chances are high that you never encountered the paper version of Yellow Pages but throughout the 20th century, print directories were among the primary ways for consumers and businesses to connect. Established in 1886, Yellow Pages posted its final print issue in January 2019 closing the chapter on 130 plus history of print directory marketing. In the late 1990s, the new exotic profession of online directory marketing emerged with the rise of Yahoo! and other online directories, and quickly disappeared as the search engines took over. Search engine to be precise, since Google quickly took the lion's share of the market in the early 2000s. Since then, every business is being bombarded by armies of search engine optimization (SEO) marketers offering to analyze and optimization of your websites, social networks, and all kind of tricks designed to get the business to the top of search results.