How Amazon Entered my Home- A Month Living with Alexa • Conversation Detail • Kantar Retail

From time to time, a new product appears and redefines what we think is possible regarding digital experiences. It's been a month since Amazon launched Amazon Echo in the UK and Germany. As I love all the new gadgets, especially those that can make my life easier (which is the first premise of Amazon Echo) and was available at £50-off for pre-ordering Prime members, I thought, why not try it? Let's see what I learned from my experience living with Alexa this last month. Amazon Echo has 7 built-in microphones using'Far Field Voice Recognition' technology that sends our message directly to the cloud, where the brain of Alexa lies.