Spotify to add label for AI-generated artists and remove them from recommendations

Image caption, The changes are being introduced to give listeners more transparency about what they're hearing, Spotify says Spotify is introducing a new feature that will highlight if an artist has been generated by artificial intelligence (AI). The streaming service says the AI Persona badge, that will start appearing on some profiles from mid-September, will flag to listeners if an artist's identity may be AI-generated and does not represent a real person. The changes are being introduced to give listeners more transparency about what they're hearing, Spotify says. It comes after some music fans made it clear to the streamer they don't like seeing a profile that seems to be a human, to then realise it's AI-generated. AI-generated music has long been a concern for users of the platform.