Unica 12.1.2 Marketing Platform Winter Release - HCL SW Blogs

HCL Unica, the marketing automation platform that helps customers achieve personalization at scale, is excited to announce the release and general availability of our latest Winter update to the Unica 12.1 cloud native integrated marketing platform – Unica 12.1.2. Featuring key updates such as quick start industry specific journey templates, streamlined privacy and compliance, enhanced messaging experience from build to send to deliver, and resilient deployments, Unica continues to strengthen its Integrated Goal Based Marketing, Messaging without Limits, and Enhanced Cloud Native Foundation pillars, providing marketing teams a robust and easy to use platform that makes marketing a breeze. With customer journeys becoming more complex than ever, marketers are challenged with figuring out how and where to start their journey planning and execution. With this release, the platform's Journey capability makes it easier than ever for marketers to quick start their customer journeys. With a wide range of out of box industry-specific journey templates such as Credit Card Activation (Banking), Customer Subscription Service (Retail), Contactless Hotel Experience (Hospitality), Handset Upgrade (Telco), Cart Abandonment (Retail), Dynamic eNewsletter (Various Industries), Event Marketing (Hospitality/Entertainment), Increase Walletshare (Various Industries) and Prescription Home Delivery Acquisition Journey (Pharma), marketers can leverage common engagement scenarios and best practices to deliver highly engaging and impactful customer experience.