Generative AI: How does it affect the enterprise?

We are in the early days of generative AI, and there's a gold rush to gain position and prominence in the sector as it takes off. But with this rush to implementation across a bewildering range of use cases come associated risks. Get artificial intelligence (AI) right, and it can be an incredibly creative, labor-saving, and efficiency-improving solution. Employ it badly, and you risk social, financial, and even legal consequences. First, there's the difficulty of predicting their value or likely success, given the unpredictability of AI outputs.