State of the Digital Nation 2016

Three years later in 2016, enough time has passed to discern patterns from trends. In that time the industry has experienced seismic shifts and a sweeping wave of consolidation. So let's take another look at the state of the digital nation and why, for the bold, great opportunity lies ahead. There's plenty of additional reading in the links for those who want to go down the rabbit hole, as well as a reference table at the end. Happy to continue the discussion on Twitter using the hashtag #DigitalNation at @ezyjules and @marvelapp. A sweeping wave of acquisitions has decimated the ranks of independent agencies and formed two clashing clans. On the one side are the giants of advertising and marketing and on the other the titans of management consultancy. Meanwhile the market over which they are fighting is in the midst of a multi-faceted existential crisis. Over the last four years the design consultancy industry has experienced an unprecedented period of consolidation, building to a ...