The Impact of Artificial Intelligence on Marketing

Artificial intelligence (AI) is having a profound impact on all aspects of our lives, and marketing is no exception. With the rapid growth of data and the increasing sophistication of AI technologies, marketing is undergoing a transformation. In the past, marketing was all about creating campaigns that would reach the widest possible audience. But with AI, marketers can now create personalized campaigns that are targeted to each individual. AI is also changing the way that market research is conducted.