Embracing the Era of Deep, Small Data

For years, the business world has been enraptured by the concept of big data. But the era of big data will not last forever. In fact, the replacement knocking on the door is one that might sound counter-intuitive: small data. Conventional wisdom suggests that data aggregation will only increase in size and scale. With an ever-expanding consumer base with evolving tastes, and an explosion of connected devices and digital channels to create and extract data, how could it not? But as we reach the point where most forward-looking businesses have "digitally transformed" and successfully used the vast amount of data to their advantage, the foundation is shaking.