Synamedia Acquires Utelly To Boost Synamedia Go's Content Discovery Capabilities

Synamedia, the world's largest independent video software provider, announced the acquisition of Utelly, a UK-based privately-owned content discovery platform provider with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine. Its SaaS-based technology is already pre-integrated with the Synamedia Go video platform and will now be embedded in the Go.Aggregate add-on pack to solve one of the major challenges viewers face: finding content across TV and apps on any screen. Utelly's technology achieves this through metadata aggregation, intelligent asset linking, AI and machine learning. By unifying data and using AI to enrich sparse data sets, Utelly provides customers with search and recommendations that enhance viewers' content discovery experiences.