How A.I. can solve many marketing challenges

I was recently invited to participate as a panelist at Firebrand Talent's'Put it to the Panel' event on how Artificial Intelligence (A.I.) is changing the marketing profession. And as I am often asked about this topic, in the spirit of sharing, here are some of my thoughts. I am often asked about which APIs and A.I. technology, marketers should consider. Artificial Intelligence enables marketers to personalise and create more effective customer experiences, and improve ROI. At the core, artificial intelligence is all about technology, which enables humans to make better, more informed decisions.