I Spent 30 Minutes With Apple's CEO. Now I Know Why John Ternus Got the Job

–WIRED 

Apple doesn't need fixing, and it doesn't want drama. Its new leader is a "product guy" who bleeds six colors. The brief ceremony introducing the new Macbook Pro this week was as low-key as the presenter, Apple's new CEO John Ternus. He stepped onto the low stage at a Los Angeles event space with zero fanfare, said hi, and queued up a video showing the first touchscreen Mac. Then he released the modest crowd of journalists and creators to get hands-on with the new laptop and roam between eye-popping demos of music producers, filmmakers, photographers, and fashion designers using the laptop.