The magic behind Recommendation Systems

Oftentimes, we are surprised by the accuracy of recommendations on what to buy on Amazon, watch on Netflix, or listen on Spotify. We feel that somehow these companies know how our brain works and monetizing this magical guessing game. They have a deep foundation on behavioral sciences, and our job is to make all these concepts real in a way that is both easy to understand and covers the most important concepts. Remember: People are extremely predictable. Personality builds our conduct and our conduct determines our decisions.