AdTheorent Wins 2018 BIG Innovation Award - AdTheorent

New York, NY--February 8, 2018-- AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced it has been named a winner in the 2018 BIG Innovation Awards presented by the Business Intelligence Group. AdTheorent's Machine Learning-Powered Predictive Advertising Platform is being honored with a product innovation award. The immense volume of data available to marketers today provides both an opportunity and a challenge. Despite a 50X growth in the amount of data available, only .5% of data is analyzed and used by advertisers. AdTheorent addresses this issue for marketers through its highly advanced predictive advertising platform, which uses machine learning more effectively, and efficiently, across larger data sets, than any other solution in market.