Can AI make banks as good as Amazon at knowing customers?

When you buy a book from Amazon, you know you'll get several book recommendations based on that purchase and other past purchases. The suggestions won't be about what other people in your age group have bought or what people in your neighborhood liked. And they won't be based on months-old data. Learn how large financial service and health care companies are tackling the issue – to enhance customer experience, to stake out positions in their business ecosystems, and to manage risk – on our Feb. When you make a bank transaction, you're unlikely to receive any recommendation or advice, even though the bank may have more relevant data about your money than Amazon does.