Ed Kennedy Discusses AI in the World of eCommerce

When we inject "intelligence" into content management systems, from automating menial tasks to analyzing the tone of each piece of content, the possibilities are endless. On the retail side of things, more brands have started harnessing the technology to deliver content, increase engagement, and strengthen brand affinity. Now, B2B brands are catching on creating more innovative business cases as well. To go more in-depth on where artificial intelligence (AI) and machine learning (ML) powered technologies sit in the eCommerce world, our media reporter Laura Myers had a great conversation with Ed Kennedy, Commerce Strategist at Episerver. As Ed pointed out during the interview, the use of AI and ML is rapidly emerging from its initial use case; personalization.