Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. People may not welcome what they see as an endless barrage of messaging, but that doesn't mean they want to block everything. They just want communications that are relevant. In the UK, for instance, the Internet Advertising Bureau (IAB) found that more than half of consumers would turn ad blocking off to receive the content they want.