Sony Looks to Sell Its Own Electric Vehicles

Sony first displayed an EV sedan at CES two years ago, but it said at the time it didn't necessarily plan to sell a Sony car. The initial prototype served to show off Sony's image sensors, which can be a key part of autonomous driving systems. The new Las Vegas announcement suggested Sony does plan to sell vehicles under its own brand rather than merely supplying its technology to other car makers. The company said it would establish a company called Sony Mobility Inc. in the spring. The EV market is getting increasingly crowded with Tesla Inc. leading the pack of EV-only companies competing against traditional car makers, almost all of which have announced ambitious plans to expand their EV offerings.