Why subject matter experts must weigh in on AI models

CAPTURING data in today's world is easy. Be it an action in the digital world on a website or an application or in the physical world in a retail or commercial environment -- everything can be tracked. Making sense of that data, however, requires more than just employing data scientists. Founder and Chief of Product Angad Chowdhry told Tech Wire Asia that subject matter expertise is the most important piece of the puzzle when it comes to making sense of data. Chowdhry's company works with a variety of for-profit and non-for-profit businesses, tapping into data from a plethora of sources, and running artificial intelligence (AI)-powered models to answer questions that help better understand markets, invest resources, and plan for the future. Quilt.ai recently collaborated with School of Oriental and African Studies (SOAS) and the Barbican Centre in the UK on a project to help AI understand the context when it sees a photograph.