Amazon launches new £50 and £80 Fire tablets with Alexa digital assistant

Amazon has launched two new budget Fire tablets, with one costing just £50, and has brought its Alexa voice assistant to tablets in the UK. The new thinner and lighter £50 Fire 7, which has an improved screen, longer battery life and more storage, hopes to continue the success of the previous Fire 7 tablet, which won plaudits for balancing low cost with features. At the same time, Amazon has launched a new version of its Fire HD 8 tablet, with similar improvements and a lower starting price of £80. Kevin Keith, Amazon's general manager for Fire tablets, said: "The Fire 7 for under £50 shocked a lot of folks, and became the bestselling tablet we ever built. We found most of the folks who buy our devices do so for entertainment, or what I like to call digital snacking: social media, light email, apps, games and music. So we've really focused on those areas."