How to Use AI in Digital Marketing • International Association of Business Communicators IABC

Artificial intelligence (AI) is already a huge player in host of industries. In the past few decades, it has transformed from the subject of science fiction into a real phenomenon that affects our daily lives. AI's purpose is to make the lives of human beings easier, by performing tasks efficiently at speeds that would be extremely hard, if not impossible, for humans to emulate. Some types of AI are extremely user-oriented, while others are more geared toward for use within computer systems and programs, for applications involving assets like big data. On the user-friendly side of the spectrum, you will find devices like Amazon's Alexa or Apple's Siri, the digital assistants.