How can insurance avoid a loss of trust?

This year, the regulatory agenda has been dominated by the ethics of data, from the controversy around Cambridge Analytica to calls for far tighter regulation of crypto currencies. Are these issues relevant to insurance? How can we avoid a similar loss of trust in the way we use data? Fortunately, we already have a tool with which we can build trust: professionalism. Professionalism can be broken down into three constituent parts: competence, integrity and care for the customer.