Salesforce 'Einstein' AI can tell when people are angry in texts and emails Netimperative - latest digital marketing news

Salesforce is ramping up its artificial intelligence tools with additions to its'Einstein' marketing platform for brands. The marketing suite, initially launched last autumn within the Salesforce platform, will now include three new AI tools for developers. These algorithms enable third-party developers to add Einstein intelligence to applications built on top of the Salesforce platform. The new services include sentiment and intent analysis and image recognition analysis tools that can count objects and even recognise attributes like colour or size. The Einstein Intent tool allows programmers to understand the intent of customer inquiries, which could make it easier to automatically route leads, escalate service cases or personalize a marketing campaign through a custom app. This could be particularly useful for prioritizing customer service inquiries.