Enabling a digital lifestyle using data analytics and machine learning OpenGovAsia

Globe Telecom is the leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Accounting for more than 50% of the Philippines' mobile revenues, Globe Telecom leads the mobile market, while also generating one-third of the country's fixed broadband revenues and enterprise data connections. To enhance customer experience for its 60 million customers, Globe Telecom looked into the use of machine learning to deliver real-time targeted marketing and optimised products and services, while maintaining compliance with the latest industry data regulations in the country. According to Chief Technology and Information Officer and Chief Strategy Officer of Globe Telecom Mr Gil Genio, the company strives to enable its customers to live a digital lifestyle that is supported by its robust and pervasive mobile network. Given the increasing number of Internet of Things (IoT) devices, Globe Telecom's mobile data volumes grew by 66% in 2017, reaching 600 petabytes (PB).