Computers Can Sense Sarcasm? Yeah, Right

Humans pick up on sarcasm instinctively and usually do not need help figuring out if, say, a social media post has a mocking tone. Machines have a much tougher time with this because they are typically programmed to read text and assess images based strictly on what they see. Nothing, unless computer scientists could help machines better understand wordplay used in social media and on the internet. And it looks like they may be on the verge of doing just that. Just what you needed--a sarcasm-detection engine that helps marketers tell whether you were praising or mocking their product, and adjust their messages to sell you more stuff.