Amazon Beats Its Brand by Locking Customer Accounts for No Apparent Reason

No question that Amazon is a smart operator. But it's also capable of some astounding blunders, particularly when automation and big data take a hand. That seems to be the case now as a lot of Amazon customers have found their accounts locked without much in the way of explanation or efforts to rectify the situation. For at least a week, many Amazon customers have complained on social media that their Prime accounts -- the ones that people pay for -- were either locked or closed with little to no explanation. Some are affiliates, meaning they help drive some business to the company.