Turning the future into a sure win - Journey to AI Blog

From transforming marketing strategies to delivering thrilling and engaging digital fan experiences, find out how sports organisations can adjust to a digital-first future. Explore what’s possible now and how the AI ladder can help you develop the enterprise capabilities required to bring technology-driven initiatives to life. The world is undergoing tremendous change that impacts all industries, and the sports ecosystem is no different. The current health crisis caused training sessions, matches and sports competitions to be postponed or even cancelled entirely, disrupting all the stakeholders in the industry and leaving fans everywhere disconnected from the teams and the sportspeople they love. Now, organisations are left to navigate the implications of these extreme measures, while planning for a future that may look very different from the past. When technology meets sport Sport, in all its forms, is driven by – and produces, in turn – copious amounts of data. Purposefully exploiting that abundance of data can enable sports…