Customer Experience Sucks… – Fifth Quadrant CX – Medium

But the reality is that companies everywhere are still struggling with the fundamentals of developing and executing a solid CX strategy and based on conversations I've had with CX professionals, I can understand their frustration. Let's embrace the fact that more companies are working on CX and making it a priority and in the process making it better. As an example, earlier this year I helped organise a CX Journey Mapping workshop led by our own Steve Nuttall. In the session were, among others, representatives from a prominent men's fashion line who admitted that they were working against the clock to get their channels organised and bring CX to the forefront of their business. They admitted that their competitors are beginning to quickly pull away as they invest in cloud services and with Amazon coming to Australia, it seems clear to their team that the idea of waiting or dawdling will surely only lead to misery on the bottom line.