What Marketers Need to Know About AI, Bots, Messaging, and the Future of Mobile

"We're on a journey here," says Forrester principal analyst Julie Ask. And what a strange, wonderful trip it is turning out to be. Marketers already dazed by the overnight emergence of almost 4,000 marketing technology companies and just starting to really take advantage of the mobile revolution are facing yet another disruption: AI, bots, and messaging platforms. Some of us are eagerly jumping on the bandwagon, as Facebook now has 11,000 bots that can help people order flowers, buy food, or fix an issue with their flight. But many marketers are still wondering how, why, where, and … what's the ROI?