De-mystifying the Role of Artificial Intelligence (AI) in Digital Marketing...

The term'Artificial Intelligence' was originally coined in the 1950s by the computer scientist John McCarthy. Human-style intelligence, is the desire for people to create human-like consciousness in a machine, enabling it to apply common sense, work out varied problems and even have emotional intelligence, sometimes referred to as'general' or'strong' AI, and Task-orientated intelligence, is the ability to do a limited range of tasks very well, such as the ability to drive a car, answer questions or to make health diagnoses, referred to as'narrow' or'weak' AI. Human-style intelligence, is the desire for people to create human-like consciousness in a machine, enabling it to apply common sense, work out varied problems and even have emotional intelligence, sometimes referred to as'general' or'strong' AI, and Task-orientated intelligence, is the ability to do a limited range of tasks very well, such as the ability to drive a car, answer questions or to make health diagnoses, referred to as'narrow' or'weak' AI. Today, the hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Apple, Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Digital Ad Agencies are also starting to figure out how they can leverage Artificial Intelligence techniques to make their clients' marketing and advertising efforts more effective. So far in 2016, Artificial Intelligence technology has grabbed headlines as the focus of Apple's first acquisition--in the form of Emotient Inc--and Facebook CEO Mark Zuckerberg has resolved to build an AI assistant to run his home and help him at work. Google has also gone down in the history books after its DeepMind team developed an AI program capable of defeating human world champions of complex Chinese board game Go. It's an achievement reminiscent of IBM's milestone moment when its cognitive system IBM's Watson thrashed human contestants in the U.S. game show Jeopardy in 2011. Watson was custom-built to process natural language and reason its way through information.