How AI, IoT and Big Data Analytics are Transforming Digital Marketing

Advanced technologies like big data analytics, IoT, and AI are revolutionizing digital marketing by providing in-depth information on customers, based on their interests, preferences, and demands. With the emergence of new technologies, the competitive landscape has become highly disruptive, forcing companies to analyze new market trends, improve operational efficiency, and find appropriate keys to innovation, if they wish to stay relevant in the market. The accelerated utilization of advanced technologies has made customers highly impatient too. Customers expect everything to be available in no time, for less money, and with negligble efforts. Hence, today, almost every organization has entered the era of digitization for achieving enhanced productivity, development, and automation.