A new shopping companion @Macys & @IBMWatson

NEW YORK, NY - 20 Jul 2016: Today, Macy's announced the pilot of "Macy's On Call," a mobile web tool that allows customers to interact with an AI-powered platform, via their mobile devices. "Macy's On Call" taps IBM (NYSE: IBM) Watson, via Satisfi, an intelligent engagement platform, to deliver a first-of-its-kind solution that will enhance the customer in-store shopping experience at 10 test locations nationwide. A Macy's team member tests out Macy's On Call, a new mobile web tool powered by IBM Watson and Satisfi. Macy's On Call allows customers to input questions in natural language about each participating store's unique product assortment, services and facilities and then receive a customized response to the inquiry. Macy's is currently piloting the new tool in 10 store locations across the country.