AI ASSISTANTS: RIGHT NOW, WHERE TO START AND WHAT'S COMING NEXT

As part of Firebrand Talent's #Digitalks event series, Lisa Bouari, Executive Director at OutThought, recently spoke to audiences on the topic'AI Assistants: How to take your business to the next level'. The key areas Lisa focused on are detailed below. I'm not sure about you, but I wasn't surprised to hear the latest stats from Gartner suggesting that 25% of organisations will use Chatbots in their customer service by 2020. It's a large number when we consider the thousands of organisations that are yet to adopt this technology – but the take-up rate and activity in the marketplace would suggest we are well on our way. IBM states that 70% of consumers also prefer to message over calling, for customer support.