How data is making journalism smarter than ever

As newspaper circulation collapsed with the reign of digital, things seemed bleak for the traditional idea of the press. But journalists have been key innovators during the exponential growth of the Web, blazing trails and staking claims to keep the essential profession as current and changing as the times we live in. It's a hell of a comeback story, driven by a simple, almost painfully obvious resource: Data. What the winners have in common is a super-powered understanding of what readers want (and how they want it) -- and a willingness to evolve or die.